On June 15th and 16th, 2024, we invited our esteemed customers to an exclusive event in our Frankfurt store, where we broadcasted the 24 Hours of Le Mans live. This marked a particularly special year for Ferrari, following their triumphant victory in the previous edition of this iconic race.

The excitement of the legendary endurance race was brought to life as our guests experienced the speed, intensity, and competition of Le Mans, right from the heart of our store. Along with the live broadcast, visitors had the chance to test their own racing skills on the Le Mans track using our state-of-the-art racing simulator.

As an additional highlight, a Ferrari 488 GT3 and a Ferrari 296 GT3 were on display, drawing the admiration of motorsport enthusiasts.

The event also featured an Italian dinner on Saturday evening, offering a delectable taste of Italy, and a French breakfast on Sunday morning, setting the perfect tone for the second day of racing.

Our guests had the unique opportunity to immerse themselves in the thrill of the 24-hour race, catching every breathtaking moment and intense overtake, all while enjoying an unforgettable atmosphere.

If you are interested in future events or have any inquiries, please do not hesitate to contact us. We look forward to welcoming you to our next extraordinary event!